EMPIRE Clio Award
Won a Clio award for my contributions on the global release of the Blackground Records catalog. Artists included Aaliyah & Timbaland.
- Billboard Top 10
- 4
- Albums released
- 17
- Blackground artists
- 6
In August 2021, Blackground Records announced the release of 17 of its past albums in partnership with EMPIRE, including albums from Aaliyah, Timbaland & Magoo, Toni Braxton, JoJo, and Ashley Parker Angel. The release was part of Blackground Records 2.0, which made the entire Blackground catalog available to stream and purchase for the first time.
This was a highly strategic, global rollout which included 17 official albums. The most notable releases being Aaliyah’s One in a Million, I Care 4 U, and Ultimate Aaliyah.
Responsibilities
I was a part of the core marketing team (6 people) that managed and delivered the Aaliyah albums. My role specifically was tracking our marketing activity and spend across both digital and OOH campaigns. I created a custom analytics tool that provided real-time insights and informed our budgeting decisions.
Results
Each Aaliyah album charted in the top 10 and her Spotify page boasts over 500M streams. For the ‘Aaliyah is Coming’ campaign, our team won a Clio Award in the Integrated Campaign category, a huge accomplishment.
Full list of contributors and project details on clios.com.